The average AAD Payout for April was $886.75. What are you doing with your 5%? To learn more about our Agent Asset Development Program, click here.
Michael Darmanin
We are very excited to announce that due to the high demand that Sellstate is experiencing in the western part of the country, we will be opening a Western Regional Office! Sellstate President and Co-founder, Neil Cresswell, will be moving to the Los Angeles area to personally assemble the area sales and support teams. In addition to assisting with an aggressive expansion initiative, this move will facilitate even better support to our existing franchisees with more hands on coaching and mentoring.
Sellstate’s Corporate Head Office will remain at its current location in Fort Myers, Florida, where an aggressive expansion initiative has also been set in place.
With the addition of the Western Regional Office, Sellstate now has major Training Centers/Campuses in South Florida, Southern California and Las Vegas, Nevada.
Sellstate’s growth comes as no surprise as we offer the industry’s most innovative model, as well as the best technology, education, and support for real estate agents and brokers. Anyone looking to join the wave of excitement may obtain franchise and agent information by visiting us at JoinSellstate.com.
Michael Darmanin
Following up on our original article, YouTube for Real Estate, we’re covering the most common mistakes real estate agents make on YouTube. By avoiding these mistakes, you can fully take advantage of YouTube and grow your business through the power of creating and sharing video content.
As attention spans get shorter, especially on the internet, messages need to be clearer and presented earlier in order to engage viewers. One of the most common mistakes real estate agents are making on YouTube is creating videos that are too long. From our research, 1 minute and 30 seconds, give or take, seems to be the ideal length of a real estate YouTube video. After your video(s) have been posted for a period of time, you can even use YouTube’s Analytics feature to gauge exactly how long your audience watches your video(s). This will allow you to further fine tune the length of your videos based on your audience’s attention span.
While this point may seem obvious, it is one of the most commonly made mistakes on YouTube. A real estate agent will make a video, post it, then question why the response has been less than desirable only to find out they forgot to place their contact information clearly in the video. Placing your contact information in your videos can and should be done in a few different way. Your contact information should be verbally stated in the video, edited directly into the visual content, and placed in YouTube’s description area. Additionally, your contact information should be added to caption/description/message areas whenever you share your videos on other networks and platforms.
Using video to promote your business does not stop at YouTube. This would be a shortsighted strategy and yield little results. Unfortunately, real estate agents make this mistake frequently. Real estate professionals should start their video promotion with YouTube, but also take advantage of other mediums of communication to continue marketing their videos. Realtors should also be using Facebook for real estate, and this is one of the first places videos should be shared once they’re uploaded. Email is another very important medium to utilize when sharing videos along with posting the video on your website. Finally, your videos should be shared on other social networks like Google Plus and Twitter. By not sharing your video(s), you’re limiting the reach of your marketing, while sharing your video in multiple places increases reach exponentially.
These simple mistakes are easy to catch and correct, and that will put you ahead of other real estate agents who are blindly using the service. Remember, be conscious about the length of your videos, always include yo
To view related artcles, visit our YouTube Library.
Michael Darmanin
A plan that has been in works for years has finally come to fruition. We are excited to announce that Sellstate Realty First is expanding their footprint and opening a second location!
The lease has officially been signed, and Sellstate Realy First will be opening a location in Elk Grove, CA, supplementing their current location in Rocklin, CA.
9245 Laguna Springs Drive Suite 205
Elk Grove, California 95758
The official move in date is June 1, and a large Grand Opening Party is scheduled for a few weeks later.
If you’re an agent in either the Rocklin or Elk Grove areas, and you’re looking to join a growing office that will provide you with the support needed to take your business to the next level, give Sellstate Realty First a call today.
Sellstate Realty First works with agents to help them grow and develop their individual businesses. They want you to become as self-reliant and successful as possible, while keeping the most money in your pocket.
Brokers: Joe and Marguerite Crespillo
Office: (916) 784-7653
Email: [email protected]
Web: SellstateRealtyFirst.com
Sellstate Realty Systems Network, Inc. is the most technologically advanced real estate companies in North America. Powered by exclusive C.P. Technology, our franchises are not burdened with back office administration allowing our members to take the time necessary to properly support the needs of the buyers and sellers.
As part of our beliefs, we strive to ensure that all of our agents operate at the most elite level of real estate professionalism. Buyers and sellers can take comfort in knowing that they will be working with a licensed agent of upmost quality and expertise.
JoinSellstate.com
fb.com/SellstateRealty
Art Darmanin
The success of Sellstate is enjoyed by all of our members, and today, we continue to experience this success with the addition of a new location. We are pleased to announce another one of our newest offices, Sellstate Diversity Realty!
Sellstate Diversity Realty is located in Las Vegas, NV, and aims to ensure that everyone is offered an exceptional real estate experience. Their mission is “Real Estate Diversified”. Sellstate Diversity Realty is the ONLY real estate office serving the East part of Las Vegas, further emphasizing their goal of make sure that everyone has access to premier real estate services.
Sellstate Diversity Realty has experienced a notably strong start, and they are looking to continue down this path of growth and success. Agents in the Las Vegas area who are looking for a solid office with a broker that will provide them with the training, education, and support necessary for a stellar career need to look no further than Sellstate Diversity Realty. Give them a call today to set up an interview.
Sellstate Diversity Realty
4710 E. Sahara Avenue
Las Vegas, Nevada 89104
702.952.2661 (Office)
702.952.2660 (Fax)
Cesar Gamboa
Broker Salesperson/Realtor®
Certified Distressed Property Expert (CDPE)
Member of NAHREP & AREAA
I am an advocate for homeownership and my focus is in diversity and multicultural services in real estate. As a Sellstate Diversity Realty, REALTOR I provide exceptional service and marketing throughout the term of our agreement. I am committed to excellence to bring about a successful conclusion to each and every transaction. I agree to diligently perform an effective marketing strategy to list & sell my clients home(s). I am diversified and dedicated to benefiting my client’s best interests by providing excellent skills and services to meet their specific needs in the purchase of their new home(s). I am a result oriented professional effectively utilizing and promoting a market strategy based upon personal service for each client. Productivity combined with honesty and integrity personifies my commitment to my clients, my community and my professional affiliations. I strive to set a new standard for excellence within the real estate industry. I want my clients to experience only the best where my model is CLIENTS COME FIRST! I am trained in various aspects of real estate to assist in the ever increasing complexities of today’s market. With my experience I have learned that one of the best qualities of an agent is to possess the commitment to effectively communicate with your clients. I place great emphasis on the importance of regular communication. In closing, I work closely with escrow and title companies, cooperating broker, lenders, home inspectors, appraiser and other entities that may be involved with the closing. I know how important time is when selling your house and I aim to make my clients move as easy as possible.
Professional Memberships:
GLVAR (Greater Las Vegas Association of Realtors)
NAR (National Association of Realtors)
NVAR (Nevada Association of Realtors)
NAHREP (Nevada Association of Hispanic Real Estate Professionals)
AREAA (Asian Real Estate Association of America)
Certifications and Seminars:
CDPE (Certified Distressed Property Expert)
SFR (Short Sales & Foreclosure Resource Certification)
Effective Communication for the REO Process (REOMAC)
Cash for Keys & Personal Property Eviction ( REOMAC)
Sellstate Realty Systems Network, Inc. is the most technologically advanced real estate companies in North America. Powered by exclusive C.P. Technology, our franchises are not burdened with back office administration allowing our members to take the time necessary to properly support the needs of the buyers and sellers.
As part of our beliefs, we strive to ensure that all of our agents operate at the most elite level of real estate professionalism. Buyers and sellers can take comfort in knowing that they will be working with a licensed agent of upmost quality and expertise.
JoinSellstate.com
fb.com/SellstateRealty
Art Darmanin
It is always an exciting day when we get to announce that we’ve added a new office to our excellent real estate network. We’re happy to introduce one of our newest locations in Las Vegas, Sellstate Neighborhood Realty!
Sellstate Neighborhood Realty understands this challenging market and wants to provide you with a trusted advisor that can help you with any and all of your real estate needs. Their team is comprised of Listing Specialists, Buyer Representation Experts, Certified Distressed Property Experts (short sale experts), Accredited Buyer Representatives, a Resort and Second Home Property Specialist, REO and HUD home experts, and much more. Their team is committed to a higher standard in serving sellers and buyers.
This office is paced to grow rapidly given its expert staff and incomparable agent support and training. If you are an agent in the Las Vegas area and are serious about your business, then you need to consider Sellstate Neighborhood Realty.
Sellstate Neighborhood Realty
9089 S Pecos, Ste 3400
Las Vegas, NV 89074
Office: 702.949.0790
Fax: 702.946.1320
SellstateNeighborhood.com
Sellstate Neighborhood Realty on Facebook
Sellstate Neighborhood Realty operates under the guidance and expertise of Robin Camacho, Broker/Owner – ABR, RSPS, CDPE, SFR. The office is well supported by Jennie Holder, Sales Manager, and Dennis Feldman, Compliance Manager.
Sellstate Realty Systems Network, Inc. is the most technologically advanced real estate companies in North America. Powered by exclusive C.P. Technology, our franchises are not burdened with back office administration allowing our members to take the time necessary to properly support the needs of the buyers and sellers.
As part of our beliefs, we strive to ensure that all of our agents operate at the most elite level of real estate professionalism. Buyers and sellers can take comfort in knowing that they will be working with a licensed agent of upmost quality and expertise.
JoinSellstate.com
fb.com/SellstateRealty
Art Darmanin
Lead generation and the demand for it, while not new, has become more prevalent in today’s market. You can say it’s a product of our times. As a result of the market slow down, some real estate agents are looking for brokers to provide them with leads, and many brokers have responded to this by offering leads. While the number of brokers offering lead generation has increased, the question is, “Are these leads really helping Realtors?”
…the question is, “Are these leads really helping Realtors?”
To better answer this question, let’s divide leads into two main categories, bogus or “here say” lead generation and genuine lead generation. The first usually can not be substantiated and come in the form of; “our company is so well known and respected in the area that by working here you will close an extra X number of transactions” or “our national brand is so well recognized that you will close more deals if you join us.”
These claims are rarely if ever substantiated. Even if there was some element of truth to them, all you have to ask yourself is, “How many of these leads will I actually get and how are they going to pick me out of the hundreds and in some cases thousands of agents of the same brand in the area?” It’s simple enough to say that if the leads cannot be substantiated then you can’t count on them.
So what is real lead generation, what are the best quality leads, and what is the cost associated with them? There are many opinions on the matter but let’s categorize them by this writer’s opinion.
Sign calls are always the best. The prospect is in the neighborhood, likes the exterior, has read the brochure, etc. Although this is the best lead, most reputable brokerages forward these calls to the listing agent, and in many cases the prospective buyer calls the listing agent directly from the sign rider’s phone number. Arguably these are the best leads, but unless it’s your listing you are not likely to get them and it’s not a broker/office “lead generation”
Walk-ins are probably the next best source of leads. “Tire kickers” very rarely walk into a real estate office, and a face to face meeting will always yield the best results.
Volumes can be written about these leads, but for the sake of time, we will split them into two categories, purchased leads and direct contact. There are a number of companies that sell Internet leads. The problem with those leads is that the same lead is often sold to a number of people and in some cases those people resell the leads so by the time you get them they could be stale or someone else already got to them. The best source of Internet leads are the ones where the prospects contact you directly. Your website, if it’s well designed and promoted, will yield some of these leads.
The most important thing to understand is that three top websites for home search inquiries are: Realtor.com, Trulia, and Zillow. With that in mind, your efforts should be directed at taking advantage of those sites.
Advertising is the most expensive lead generator. We all know the purpose of an ad is to generate a call. The key is to then be skillful enough to turn that call into a face to face meeting.
All of these lead generators have a cost associated with them. If the office has walk-ins, that usually means that they are in a superior location with higher rent. As a result, these costs will be passed on to you, often through your commission structure or referral fee.
If the office is generating Internet leads they either have to buy them or pay one of the 3 top websites for listing enhancement ads, etc. Once again, the cost will be passed on to you either on your commission structure or by a way of a referral fee or even through a technology or Internet marketing fee.
The same holds true for advertising. If the office pays for it, it will be passed on to you either through a direct fee, commission structure or referral fee.
Be wary if someone offers you maximum commission and “free lead generation”. The money has to come from somewhere.
The moral of the story is that there is no free lunch. Be wary if someone offers you maximum commission and “free lead generation”. The money has to come from somewhere.
If you need or are looking for lead generation and don’t have the resources to invest in marketing yourself, find an office that has true lead generation, high commission structure, and charges a referral on the leads that they provide you. This way you only pay on actual transactions from those leads and not on a continuing basis whether you close a deal or not.
Lastly when someone claims they have “lead generation”, ask them to show you what type and where are they coming from.
Choosing a new broker is a business decision, do your due diligence.
To view related artcles, visit our Agent Library.
Art DarmaninYouTube for Real Estate – Your introduction to YouTube for Real Estate Agents and Real Estate Brokers
YouTube is one of the most trafficked websites in the world, and when it comes to video sharing, no other site compares. YouTube is available on desktop computers, laptops, tablets, mobile phones, TVs, and other devices. Real estate professionals can reach out to their market through this platform and take advantage of YouTube’s traffic to increase their business.
YouTube is the world’s largest video sharing website. Users upload videos which can then be searched and shared by everyone. The service support multiple video formats including high-definition videos. Users can upload videos from their smartphones and tablets, along with uploading video from their desktop and laptop computer. YouTube is the premier website when it comes to uploading and sharing online video.
On YouTube, your channel is similar to your profile on other social websites. Channels include uploaded videos and playlists, information about the channel owner, and an activity and comments feed. A channel provides visitors with all of the videos uploaded by a user as well as their activity on the website.
Comments are a great way to use YouTube for real estate. By taking advantage of the comments feature, real estate professionals can socialize with their audience and even capture leads all within the YouTube interface.
YouTube allows users to quickly and easily place uploaded videos on other websites. This is done by a process called embedding. YouTube provides the user with a snippet of code that is able to be copy and pasted into a website.
Considering that video provides the most information of all the digital communication mediums, it is natural that video is used when promoting real estate. YouTube offers the ability for real estate professionals to connect with buyers and sellers through video in a simple, easy-to-use manner.
Realtors can take advantage of YouTube in a variety of ways. Realtors can quickly create and upload virtual tours. By using their smartphone, Realtors can walk through a home while narrating, upload the video to their YouTube channel, then share their new video with potential buyers, all within minutes. Videos can be shared via email or on popular social media platforms like Google Plus and Facebook. Additionally, Realtors can use YouTube to host an “About Me” video that can be placed on their website for potential clients to view instead of having to read through their bio. This gives the Realtor the unique opportunity to really sell themselves, something that cannot be accomplished through basic text.
Because YouTube is the most popular video sharing platform, there is a high level of third party and device support for the site. YouTube is built into all major smartphone and tablet devices today. This means that you don’t even have to be at your desktop or laptop computer to take advantage of the service. You can utilize the power of YouTube from the convenience of your smartphone or tablet.
There are two ways to sign up for a YouTube account if you do not already have one. First, if you have a Gmail or Google Account, click here, then fill in your Gmail or Google Account credentials. If you do not have a Gmail or Google Account, or would like to create a YouTube account that is separate, click here, then fill out the required fields.
Agents and brokers who are serious about increasing their production should absolutely be using YouTube for real estate to promote their business. It’s free, simple, and can be used in so many ways, even replacing traditional offerings by third parties.
You can visit Sellstate’s channel at YouTube.com/SellstateRealty.
To view related artcles, visit our YouTube Library.
Michael DarmaninCheck out our social profiles:
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