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2015 Sellstate Leadership Summit Heads to Fort Myers Beach, FL!

Last year’s Leadership Summit was an overwhelming success!

We’re excited to bring our company’s leaders together again this year for 2 days of training, discussion, networking, and fun.

For this year’s event, we are proud to host our conference at the Pink Shell Beach Resort and Marina in Fort Myers Beach, FL. The dates of the event are November 4th and 5th, 2015.

Exclusive to Sellstate brokers, owners, managers, the 2-day event is sure to provide attendees with invaluable information geared to office growth, culture building, agent education and more.

More details and information will follow at a later time.
We look forward to seeing our leaders at this incredible event!

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$1,266.99: AAD Payout Average For July. $15,049.33: Top AAD Earner

The AAD Payout Average for July was $1,266.99 and the Top Earner received $15,049.33

What are you doing with your 5%?

To learn more about our Agent Asset Development Program, click here

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Social Media Tip: Perform a SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can accurately evaluate a company’s internal and external environment. This evaluation aids in the preparation of an effective marketing strategy. Many small companies, solo professionals, and home-based businesses fall into the typical trap of focusing on their distinctive competencies, and tend to neglect the presence of competitors. A SWOT analysis provides an excellent opportunity to do just that.

STEP 1: 

Think about other companies that provide similar products or services on a local, regional, or national level.

STEP 2: 

Ask yourselves a few questions:

– Can my prospects get what I offer online or over the phone? (If so, you’re competing regionally and nationally).

– What’s different about my product, service, and/or delivery than what my competitors offer?

– How are the companies I admire providing the types of products or services I’d like to provide a few years from now?

– How are other companies offering value and convenience?

STEP 3:

Now it’s time to SWOT your company. Take a piece of paper and divide it into four equal boxes. Mark the boxes “Strengths,” “Weaknesses,” “Opportunities,” and “Threats.”

Fill the boxes with the information from what you’ve just learned about your company and your competitors

Final Step: Forming your Marketing Message!

Your marketing message will want to emphasize your unique strengths and go after available opportunities. At the same time, you will want to be aware of your weaknesses and watch out for threats in the market place.

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