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The Most Powerful Marketing Tool: The Business Plan

The Sellstate Marketing Studio is continuing an earlier segment on effective social media promotion based off of Gail Z. Martin’s “30 Days to Social Media Success”. The presented principles outlined in Mr. Martin’s comprehensive guide will assist business owners in making the most out of Twitter, Blogging, LinkedIn and Facebook.

For this segment we will be focusing on a very crucial and underestimated tool in marketing: The Business Plan. Regardless if you have never created a business plan or have an outdated strategy, these tips will help you prepare a dynamic road-map to success:

#1. Define Success in Your Own Terms

Define what you mean by the term “success” for the next 12 months.  Your definition must satisfy your current needs, however it is likely to evolve over time. Creating a measure for success is crucial, because it’ll help you know when you’ve hit it.

Here are some ways to define business success for any given year:

1) Profit

2) Market Share

3) New Product Penetration

4) Media coverage and endorsements

5) National distribution channels.

6) Percent gain in product sales.

7) Industry credibility- speaking engagements, interviews, board or committee roles.

#2. Look for Marketing Gaps!

First align your business plan goals according to your success priorities. Once completed, match those goals to the right target audience. Now it’s time to go “gap hunting.”

1) Are there any goals/audiences without even one marketing effort?

2) Are all the marketing efforts bunched up around one goal?

3) Does most of your marketing effort support your top prioritized goal?

4) Is most of your effort being put into goals you’ve ranked as second or third in importance?

5) Do you have target audiences who aren’t the focus of any marketing?

6) Is one target audience getting all the marketing messages?

7) Are second- or third-goal audiences getting more marketing messages than your top-goal audience?

Make a list of these marketing gaps, because you’ll need to address them across your marketing, and you’ll want to look for ways social media can help you plug the holes.

#3. Defining Your Transformative Value

Before any customer spends money, he or she has to overcome two obstacles: ego and money. Most people won’t hire someone for any job until :

1) They have failed to do it themselves

2) There is enough at stake that continued failure will cost more than paying for the job.

Your transformative value is the way you speak to the consumer’s problem/pain/fear in your own unique way. T0 satisfy the challenge, you’ve convinced the prospect that you have skills they don’t, you will save them money, and they’ll have better results.

HERE IS THE SUMMARY OF A SUCCESSFUL BUSINESS PLAN:

#1. Define short/long term goals.

#2. Look for gaps that marketing can improve on (audience and methods)

#3. Define YOUR competitive advantage. What incentive do YOU offer that makes the job easier than doing it on my own?

Stay tuned for the next update to this productive series!

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Sellstate Source 4.0 Update: New Education Section

Sellstate strives to continuously provide our members with real estate’s most premium tools, service and education. Sellstate Source is the ultimate internal resource for our talented team of advisors, managers and brokers.

One component of Source 4.0 is the new and improved Sellstate Education section. Here at Sellstate, we believe that the industry’s best agents deserve the industry’s best training.  Browse through training guides and videos, answers to computer-related questions and other helpful material. SellstateSource.com has you covered regardless if you are a seasoned veteran or rookie agent.

Education Categories:

* = Requires password for restricted content.

Marketing Plan*

Annual Business Plan*

Business Plan Worksheet*

– Advisor Library

– Tech Library

– Social Media Library

– Advisor 101

– Power Suite Support

– Video On Demand

Click the screenshot above to browse all the amazing educational resources for Sellstate members (Click screenshot above).

We believe that this product enhancement will benefit future interactions with our fully featured website. If you’re interested in what other new features that have been added to your Sellstate Source experience, click on the video above!

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Source 4.0 Update: Visit the NEW Sellstate Store

Sellstate strives to continuously provide our members with real estate’s most premium tools, service and education. Sellstate Source is the ultimate internal resource for our talented team of advisors, managers and brokers.

One component of Source 4.0 is the new and improved Sellstate Store. We have implemented a sleeker layout that connects you to some of the best vendors in the industry. Our partnerships with these vendors ensure that you’ll receive 100% corporate-compliant marketing and promo materials at the best prices.

Marketing Material includes:

– Material Material Order Forms

– Sellstate Logos

– Yard Signs & More

– Name Badges

– Custom Promo Items and Many More!

Feel free to browse all the amazing items provided by our valued partners (Click screenshot above).

We believe that this product enhancement will benefit future interactions with our fully featured website. If you’re interested in what other new features that have been added to your Sellstate Source experience, click on the video above!

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$862.21: AAD Payout Average For April. $13,193.19: Top AAD Earner

The AAD Payout Average for April was $862.21 and the Top Earner received $13,193.19.

What are you doing with your 5%?

To learn more about our Agent Asset Development Program, click here

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The 5 Steps To Successful Selling: April 2015 Book of the Month

Our Book for April is written by Zig Ziglar, a great American author, salesman and motivational speaker.  Ziglar’s novel,  The 5 Steps to Successful Selling, provides details on how to become a better salesperson regardless of experience level.

GREAT SALESPEOPLE ARE MADE, NOT BORN.

You’ve heard about “natural-born salespeople” — those salespeople who seem to perform intuitively and effortlessly. In 5 Steps to Successful Selling, Zig Ziglar shows you that success results from study and observation rather than inborn talent. Now you can master those techniques and perfect your own selling skills — skills that will take you from being a good salesperson to being the best.

-Prospecting: identifying who can and will buy
-Presenting: knowing the product and showing it effecitvely
-Closing: winning the sale
-Follow-up: maintaining customer contact
-Positive self-image: the foundation of sucsess in selling

Purchase the Audio Abridged CD or Amazon Audible version here:  http://amzn.to/1Jl6gr7

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