The 7 Reasons Why Your Marketing Plan is Failing

Marketing is a critical instrument in every realtor’s arsenal, however are you effectively applying this tool?

Social Media Expert, Gail Z. Martin’s book: 30 Days to Social Media Success provides a comprehensive guide to receiving maximum value out of Twitter, Blogging, LinkedIn, and Facebook. In a new social media series, Sellstate’s blog will be sharing social media advice that can be utilized to increase your online presence!

Below are Martin’s 7 most common reasons why the majority of marketing plans fail:

-No Planning:

Most marketing efforts fail because there is no link between the marketing actions and the bottom-line goals that drive revenue. Marketing without a plan is a disaster waiting to happen.

-Inappropriate Actions:

If there is no plan, then whatever marketing actions that are taken may conflict with each other. It’s unlikely they’ll reinforce each other or support a business plan goal.

-Lack of Clarity About the Target Market:

Mass marketing is dead. Blasting out marketing without a clear target is wasteful and unsuccessful. You can’t hit a target if you haven’t identified it.

-Lack of Clear Goals:

Not only do your marketing actions need to be linked to specific business goals, but each marketing action should be measurable.

-Unreasonable expectations:

A single press release isn’t likely to create a big spike in sales. One advertisement probably won’t save your company, so It’s important to have a realistic expectations.

-Unclear on how marketing works:

With the Internet, new tools are emerging almost daily and you’ll need to know how to blend New Media and Web 2.0 tools with traditional marketing to succeed in today’s marketplace. Understanding what makes marketing tick is essential whether you’re doing it yourself or delegating it to someone else.

-Insufficient patience:

Did you know that marketing research shows that it takes between seven to 30 “touches” to make a sale? Customers won’t buy until they have an urgent need. Until then, all you can do is create name recognition and a good reputation. That’s the value of the Rule of 30.

Stay tuned for the next update to this series!

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$957.65: March AAD Payout Average. $12,493.44: Top AAD Earner

The AAD Payout Average for March was $957.65 and the Top Earner received $12,493.44

What are you doing with your 5%?

To learn more about our Agent Asset Development Program, click here

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Source 4.0 Update: Video On Demand!

Sellstate strives to continuously provide our members with real estate’s most premium tools, service and education. Sellstate Source is the ultimate internal resource for our talented team of advisors, managers and brokers. The industry’s best deserve a reliable resource to assist in their day-to-day operations.

We have listened to your requests and have officially launched Source Version 4.0! We look forward to introducing members to some of the new features over the next few weeks.

One component of Source 4.0 is the new Video On Demand Section. Sellstate has completely revolutionized the opening section with our monthly video updates from our corporate office, but don’t forget that Sellstate Live has and will continue to be a great source of current events!


Feel free to check out all the videos in our extensive library. The video area has been completely revamped with over 5,000 videos that includes Sellstate tips, industry news and training tips (see screenshot above). We hope that all of our advisors, managers, brokers, and owners enjoy the convenience of having this library of knowledge at no additional cost!

We believe that this product enhancement will benefit future interactions with our fully featured website. If you’re interested in what other new features that have been added to your Sellstate Source experience, click the screenshot below!

(If you are experiencing issues with the video, click here)

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Sellstate Achievers Collaborates with SW Florida Parade of Homes

The Lee County Building Industry Association recently concluded their annual parade of homes event. The 2015 Parade of Homes™ offers residents and visitors an opportunity to take a self-guided tour through Southwest Florida to view 87 beautiful, furnished model homes from the area’s premier builders.

Beth Stark, an Advisor at Sellstate Achievers in Fort Myers, found an interesting proposal on her local MLS’s website. The homepage hosted an advertisement for The Parade of Homes event which requested assistance from professional real estate Advisors. Beth reached out in curiosity, but didn’t realize how profound of an experience this would convert into. Beth’s background revolved around the world of corporate marketing, in which she regulated $13 million worth of assets for the Barnes and Noble Magazine Department. Beth’s aspiration to directly influence people’s lives soon guided her career into the real estate industry in 2012. She later joined Sellstate Achievers in August of 2013, and her experience with the Sellstate model has been nothing short of amazing:

“[Sellstate] Achievers’ manager, Bill Steinke, is a great educator and has a passion for imparting knowledge to his team. At my previous office, I was forced to pay for a website and lead generation, which is provided for free with Sellstate’s Power Suite. I have 2 children, so I don’t have the time to look for all these different pieces. I’m not an IT engineer, so Power Suite has helped me tremendously in providing the type of marketing tools I needed. Components such as Neighborhood Envoy and the CRM makes me look like I’ve been in business for years, since 90% of people do business online. There are some amazing agents out there who have been in business for years, but still have no web presence, and unfortunately they are missing out on lucrative deals.”

For Parade of Homes, Beth had the opportunity to drive judges to 22 homes around the areas of Naples, Estero, Bonita and Cape Coral. Beth assisted two veteran judges with 17 years of experience, and was able to share in good conversation about the promising state of the business. Beth enjoyed her experience so much that she is attempting to foster a relationship between Sellstate Achievers and the Lee County B.I.A., in order to provide an annual pool of charismatic and highly productive real estate advisors. In return for Beth’s contribution, the following rewards were provided:

-30 second Radio Spot running for 3 weeks on 95.3

-Beth’s name and Sellstate Achievers logo was placed on the vehicle (golf cart) and also on TV (CBS).

-Fox News radio and gator radio 92.5, 340 spots across 3 stations with aggregate of 242,000 listeners.

-Largest Parade of Homes that Lee County has ever hosted.

-Florida Weekly and Newspress for realtor.

Contact information for Beth Stark and Sellstate Achievers:

Beth’s Cell: 573-270-5133

Office: Sellstate Achievers
Address: 1500 Royal Palm Square Unit 101
City: Fort Myers, FL 33919
Office Line: (239) 985-0777

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