Recap of Sellstate’s Highly Successful 2014 Leadership Summit

Earlier this month, the highly successful 2014 Sellstate Leadership Summit came to a conclusion with attendees blown away by the quality and quantity of material provided. The event returned for it’s second year to the Monte Carlo Resort and Casino in Las Vegas, Nevada, from October 15th to the 16th. With a guest list comprising of Sellstate’s top leaders including managers, brokers, and owners, alongside corporate leadership and prominent event sponsors, the enthusiasm at the event was indescribable. The agenda for the two day event focused on optimizing marketing and prospecting, recruiting highly productive agents, and enhancing the overall Sellstate Experience.

The first day opened with brief speech from Neil Cresswell, Sellstate President, followed by a marketing keynote by Michael Darmanin, Chief Operating Officer, and Chris Palko, Marketing Coordinator. The nearly 2-hour session highlighted Sellstate’s accomplishments over the past year and provided attendees with a wealth of new marketing material. The end of the session was focused on providing our offices with step-by-step instruction on how to optimize their local marketing efforts.

…the highly successful 2014 Sellstate Leadership Summit came to a conclusion with attendees blown away by the quality and quantity of material provided.

Following the well-received marketing session, Ron Ario, Regional Manager, California, presented Sellstate’s new Pioneer Model – a innovative growth strategy that can now be implemented by our offices.

A powerful session on recruiting mega-agents was given by Sellstate Next Generation Realty (Ocala, FL) Manager, Greg Kelly. Greg shared strategy after strategy that breaks down exactly how he targets and ultimately recruits the absolute top producing agents in his market. Greg has recruited several agents who each close over 100 transactions per year.

Bill Steinke, Manager at Sellstate Achievers, then demonstrated the power and simplicity of Power Suite’s customizable websites. With just a few clicks, guests were shown how to optimize their websites to capture more consumer leads.

Then, in a surprise recruiting-oriented session, Michael Darmanin, COO, and Art Darmanin, CEO, unveiled Sellstate’s latest recruiting presentation geared towards streamlining agent interviews in a manner that highlights all of Sellstate’s strengths in a short period of time. Attendees were ecstatic at how this tool will help them recruit more agents to their office.

To conclude the first day, our Strategic Alliance partner and event sponsor,, hosted a group dinner at the resort’s premier steakhouse, BRAND. Attendees enjoyed a superb dining experience while networking with fellow Sellstate leaders in a relaxed environment.

Attendees enjoyed a superb dining experience while networking with fellow Sellstate leaders in a relaxed environment.

Day 2 started off strong once again with our event sponsors sharing how their offerings can help our offices grow. provided an excellent presentation on how to optimize their HomesConnect platform for search engines. They also revealed some exciting new features that are coming soon for our agents and offices.

Zillow then shared how our strategic alliance with the world’s largest homes search site has grown to provide an even greater consumer reach to our members. They provided some insight on their acquisition of Trulia and thoroughly answered many questions from our company’s leaders.

American Dream Real Estate School concluded the presentations from our sponsors by informing our offices of an innovative new education model that adds value to our system and provides a revenue stream for our offices. This technology-driven system enables our offices to offer various curriculums for agents of any experience level.

Following our technology-focused morning sessions, our attendees were then given some time to discuss among their groups ideas on how to utilize technology that’s available to them to improve and grow their offices. The morning sessions certainly sparked their creativity as new ideas were generated and shared amongst the groups.

After lunch, Michael Darmanin, COO, emphasized the importance of understanding different personalities and how that applies to hiring the perfect staff. Elaborating on DiSC testing, Michael shows how to hire and work with office staff in an optimal manner.

Neil Cresswell, President, then lead a powerful session on auxiliary services and creating additional revenue streams for our offices. Our company’s leaders were ecstatic about opportunities to provide their agents with more value.

Our company’s leaders were ecstatic about opportunities to provide their agents with more value.

The final session of the event was a very important one – goal setting for 2015. Our office leaders took the initiative to think about what they wanted to accomplish in the upcoming year and put it in writing. This session was a more personal one that gave our members time to reflect on what we’ve shared with them over the past two days and how it will impact their business going forward.

Art Darmanin, CEO, gave his closing speech that highlighted the company’s successes and plans for the future. His enthusiasm for the future of the company was infectious as attendees displayed their excitement for what Sellstate has in store.

His enthusiasm for the future of the company was infectious as attendees displayed their excitement for what Sellstate has in store.

The 2013 Leadership Summit was a great success, and we are happy to know that the 2014 Leadership Summit was an even greater success with more attendees and more content. We are thrilled to have the industry’s best working with Sellstate to offer agents the most innovative model in Real Estate. Thank you to everyone who contributed to our best event to date and we look forward to seeing everyone next year!

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Power Suite Enhancement: Fusion Property Search by MLS # and Address

Sellstate constantly innovates the Power Suite to make everyday tasks more simple and effective for agents, brokers and managers.

The global property search has been expanded to include both the MLS# and Address as a search criteria option.

Here is a screenshot of the fusion property function at work:

We believe that this product enhancement will benefit future interactions with our comprehensive system.

If you encounter any issues, click the link to visit the official Power Suite support page:

Call (866) 774-2947 to speak to any available Power Suite Support Representatives.

If you have a question you want to ask via email, or you want to submit a ticket for any issues, you may email the support team at

If you’re an office manager looking for Power Suite tailored to the office-level, please visit our Power Suite for Managers page:

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Maury O’Hearn Broker Associate / Sales Manager of Sellstate Ridgeview Realty Elected Director of the El Dorado County Association of Realtors Board

Congratulations to Maury O’Hearn, Broker Associate/Sales Manager of Sellstate Ridgeview Realty in El Dorado Hills. Maury has been elected as a Director to the El Dorado County Association of Realtors Board.

In this position Maury looks forward to helping the realty body as a whole & their clients gain more exposure to the lifestyle & benefits of living In El Dorado County.

As the Bay Area continues to drive this market, one of the greatest benefits (aside from a wonderful place to live) is the property tax advantage under prop 90.

Proposition 90 provides homeowners who meet the requirements, to transfer the base year value from an original residence in any other county to a replacement residence in another county, providing the “gaining” county passed an ordinance authorizing the transfer.  El Dorado County is the only rural county to adopt Prop 90.

For more information contact Maury at 530-409-1647 or

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$958.30: October AAD Payout Average. $10,252.84: Top AAD Earner

The AAD Payout Average for October was $958.30 and the Top Earner received $10,252.84.

What are you doing with your 5%?

To learn more about our Agent Asset Development Program, click here

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Community Ablaze With “RUN, RIDE AND RHYTHM” Fundraiser Benefiting Lake Norman Volunteer Fire Department

Lake Norman VFD and Sellstate Select to present the first-ever full concert appearance by Eddie Money for the Lake Norman community. Attendance by thousands expected to place Mooresville, North Carolina on the map as a philanthropic town.

This coming Saturday, October 25th,  The Lake Norman Volunteer Fire Department will host its first-ever Run, Ride and Rhythm Festival and Family Fun Day presented by Sellstate Select Real Estate. All proceeds from the event – which will take place at the Shoals Grill, Ace Hardware, Food Lion Center on Brawley School Road (Mayhew Promenade) from 6:00 am until 10:30 pm – will go toward the purchase of a new state-of-the-art fire truck to serve the community. According to Sanford Brown, co-founder at Sellstate Select, the event is about raising funds for the fire department – and much more. “At the core, our volunteer firefighters protect our community 24 hours a day,” Brown details. “They are selfless individuals who give tirelessly to ensure our health and safety. Supporting our local community fire department is supporting a universal cause in which we stand together, work together and serve together. Additionally, the Mooresville and Lake Norman community are extremely giving, and this event showcases this incredible attribute of our community. We expect an event of this scope and nature to be just one of many that will help recognize our community for its charitable efforts and put it on the map as a major philanthropic destination.”

There will be activities for everyone – including a 5k run, starting at the picturesque Trump National Golf Course, three-hour charity motorcycle ride and non-stop musical entertainment featuring rock icon Eddie Money and seven additional local bands on the Sellstate Select stage.

“This is the first time our community has seen the likes and size of an all-day charitable festival complete with a music venue mixing local fan favorites and a national headliner such as Eddie Money,” shared Kevin Clark, deputy chief of the Lake Norman Volunteer Fire Department.

Also of significance is that the Tunnel to Towers Never Forget 9/11 traveling memorial, which was built by Mooresville-based Specialized Mobile Exhibits, will be on display. In addition, there will be a kid-zone with bounce house and 25-foot rock climbing wall, fire trucks, simulated burn house and a vendor fair featuring local businesses. Event and ticket information for this community event for all ages can be found at and “Throughout the years, our county commissioners and the Lake Norman community have continuously supported the Lake Norman Fire Department’s effort to answer the call,” continued Deputy Chief Clark. “Our previous fund raising events showcase the generosity and respect community neighbors have for what we do. We are proud to spearhead the organization of this event with our key sponsors and community members. We believe an event of this magnitude will be a great example of how a volunteer fire department and its local citizens can stand as one and collaborate for a great day and cause for the benefit of all.”

If you wish to learn more about “Run, Ride and Rhythm” or support Sellstate Select in their philanthropic endeavor; contact information is provided below.

Sellstate Select

528 Williamson Road, Mooresville, NC 28117

(704) 799-0900

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Sellstate “Priority Cares”: Meet Our Friend Rylee

Sellstate Realty has an overall passion for philanthropy and community service. Sellstate Priority takes this value to heart when it comes to servicing its Cape Coral community.

Sellstate Priority Manager Lynda Moritz dedicates her life to enriching the lives of others. She started the charitable organization “Priority Cares”, in which funds are raised through garage sales and other initiatives to support families in need.

Examples of “Priority Cares” contributions include:

-Helping members of the Cape Coral Caring Center

-Arranging the famous cellist Yo-Yo-Ma to donate a cello to a young local musician.

-Providing large donations for Garvin’s Medical Trust Fund. Garvin is a child suffering from a rare mitochondrial Disease.

-Adopting the Lawrey family over Christmas, and raising $100,000 for their new home.

Sellstate Priority recently reached out to share their current project and newest friend.

Meet Rylee:

Here is Lynda Moritz/Sellstate Priority’s story:

“The Cappuccilli family is truly an inspiration. We met the family through a rather strange coincidence. David Cappuccilli was the banker we’ve worked with previously and while talking with him I kept noticing this beautiful face on his phone. At one point of the conversation I asked “Who is this little angel?.” David replied that it was his granddaughter Rylee, however I felt that there was more to the story. I come to find out that Rylee was injured by her father at three weeks old and as a result is paralyzed from her diaphragm to the tip of her toes. Her father is currently serving time in prison for the assault and injury.

David and his wife Irene have moved in their daughter, Andrea, and granddaughter, Rylee, to help with the 24/7 care. Andrea is finishing her college education on-line as she cannot leave Rylee unattended. David and Irene have exhausted their retirement and are currently renting a home for the family. Everyday expenses have become such a burden and Andrea cannot work due to the constant care needed to support her daughter. Her parents are working many jobs to make ends meet.

This is where we step in. We are so proud to reach out “Priority Cares” to the Cappuccilli family.”

Sellstate Priority will be hosting a November 1st garage sale benefiting Rylee on their Cape Coral parking lot. 100% of the donations received at this event will go towards preparing a medical trust on Rylee’s behalf. Sellstate Priority will also shoot a video of Rylee’s story that will be featured on her “Fund Me” page, which will be provided in an update post.

We are extremely proud to have Lynda and Sellstate Priority as part of our Sellstate Family.

If you wish to contact or contribute to Sellstate Priority’s mission, look below:

Sellstate Priority

3321 Del Prado Blvd S #7, Cape Coral, FL 33904
(239) 574-8888

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Premier Property Group / Maury O’Hearn to merge with Sellstate Ridgeview in El Dorado Hills!

In today’s ever changing real estate world the blend of unsurpassed client services combined with leading edge technology for marketing and sales of homes puts us on the forefront of the future of Real Estate.

“The real estate market is always changing and if you are stuck in the old ways of this business you will soon be left behind,” said Maury O’Hearn, the new Broker Associate and Sales Manager with Sellstate Ridgeview Realty in El Dorado Hills, CA.

“I made the move to Sellstate, because I believe their business model is the future of Real Estate” Maury states. “I want to offer my Clients & Agents the best of both worlds; Top technology and business tools along with the best marketing and support staff available within the industry while consistently delivering the highest standards of care and service to our clients”

Kathi Lucke Broker of Sellstate Ridgeview Realty welcomed Maury and Premier Property Group as a perfect match. “Maury brings a wealth of knowledge with Premier Property Group based in Placerville and the San Francisco Peninsula.” “His Bay Area connection opens us up to the buyers that continue to drive the market here in the Foothills and offers a value add to our clients looking to sell.” – “Anyone in this area knows that a Bay Area Buyer is key!”

“This raises the bar and gives the agents on my team an edge with both Buyers and Sellers,” said Terri Chapman, (Broker Associate of Sellstate Ridgeview Realty).  Terri is a Top Producer and Peak Producers Trainer & Mentor for some of the best agents in El Dorado Hills, Folsom and the surrounding areas.  “Today’s clients are more sophisticated and worldly. It’s an exciting and very active market for successful top agents who aspire to reach a higher level f growth and professionalism to better serve their clients, resulting in a positive impact on our marketplace.”

O’Hearn is a nine year consecutive Top Achiever in El Dorado County and sits on its Steering committee. In addition he was recently nominated to a Board of Director Position with The El Dorado County Association of Realtors. While completing his transition into Sellstate he was quick to add that, “We are up and running and looking for select agents to join us to take their business to the next level.” The Sellstate “Agent Asset Development program provides them with residual income for retirement- something that agents rarely find in this business.

Contact Maury at 530-409-1647 or Sellstate Ridgeview Reality is located at 1190 Suncast Lane, Suite 4 El Dorado Hills, CA 95762  916-512-3314


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Power Suite Enhancement: Multiple Area Search.

Sellstate and the Power Suite system are leading the way in real estate.

We have recently released an enhancement to the Power Suite platform to make fusion property searches a straightforward process.

Users are now able to perform searches using multiple cities, counties, or zip codes from the search results and featured search results pages.

We are confident that this update will aid in future interactions with our comprehensive platform.

We are constantly innovating our systems to be the best.

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