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Sellstate Realty First Receives Leadership Award at 2013 Sellstate Leadership Summit

Our first annual Sellstate Leadership Summit provided an excellent opportunity for our top leaders from around the country to network and share ideas that will continue to place us ahead of the competition.

During the conference, we were pleased and excited to honor Sellstate Realty First Broker/Owners, Marguerite and Joe Crespillo, with the Sellstate Leadership Award. Joe and Marguerite received this award for recognition of their outstanding leadership and exemplary performance. They have, and continue to, excel in areas such as recruiting, education, social media/social marketing, support and culture.

…for recognition of their outstanding leadership and exemplary performance.

Sellstate Realty First fully embraces Sellstate’s model and has had incredible success recruiting top agents. Their training curriculum (Tuesday Tune-Ups) is of the highest quality and has been provided to agents consistently, every Tuesday, for 8 years. Sellstate Realty First has a well above average adoption rate and fluency in social media marketing, and the office’s participation in Sellstate’s Agent Asset Development (AAD) program is exceptional.

The demand to join Sellstate Realty First in Northern California has grown so much that Marguerite and Joe have opened a second office, Sellstate Advantage, which is also available for Sellstate Realty First agents to use as a secondary location.

We would like to extend a special congratulations to Joe and Marguerite and the entire team at Sellstate Realty First. We are all extremely proud of them!

Left to Right:
Neil Cresswell, Sellstate President
Marguerite Crespillo, Sellstate Realty First Broker/Owner and Leadership Award Recipient
Joe Crespillo (“Broker Joe”), Sellstate Realty First Broker/Owner and Leadership Award Recipient
Arthur Darmanin, Sellstate Chief Executive Officer

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Sellstate Priority Realty Receives Spirit Award at 2013 Sellstate Leadership Summit

The Sellstate Family continues to grow on a culture of giving back and sharing with those who are less fortunate. The community outreach programs that our members are involved in have brought immense amounts joy to countless families around the country.

At this year’s first annual Sellstate Leadership Summit, we proudly awarded the Sellstate Spirit Award to Sellstate Priority Office Manager Lynda Moritz who accepted on behalf of her entire team for their outstanding contributions and support of their community. Lynda Moritz also personally received a Humanitarian of the Year award from the REALTOR® Association of Greater Fort Myers and the Beach for her involvement in the community.

For outstanding charitable contributions to the community

While many of our offices and members spent countless hours this past year assisting others in their communities, the team at Sellstate Priority lead the way in showing the true spirit of Sellstate.

Below are a few highlights of some of the things this tremendous group was able to accomplish:

– Adopted a family consisting of 2 grandparents raising 6 girls (6yo-16yo) on Social Security. Provided home maintenance, a computer and desk for the children, gifts for Christmas, and more.

– Adopted another family for christmas consisting of a single mom and daughter who escaped from an abusive husband/father and a son that was living with them to help. Sent the mother/daughter on a Christmas shopping spree and purchased a van with insurance for the son to find work to help better support their family.

– Adopted 2 shelters for abused women providing clothes and shoes for 60 women and 109 children.

– Adopted a puppy for “Paws for Patriots”.

– Adopted a family that has a 9yo girl and a 6yo boy. Their son is dying from a rare disease and the family was incurring $3k/mo in medical expenses. Provided a christmas gift to the kids personally delivered by “Santa Clause”. Since Gavin (the son) loved fire trucks, they had the local fire chief show up with a big fire truck and took the kids for a ride with the lights and sirens on. Provided a housekeeper and landscaping services for a year. Provided 30 meals a month for the family so they don’t have to worry about dinner. Overall, they raised $40,000 for Gavin’s medical fund and $78,000 for the home fund for the family.

We would like to extend a special congratulations to Lynda and the entire team at Sellstate Priority. We are all extremely proud of them!

Left to Right:
Neil Cresswell, Sellstate President
Lynda Moritz, Sellstate Priority Realty Manager
Arthur Darmanin, Sellstate Chief Executive Officer

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Sellstate Successfully Concludes the First Annual Leadership Summit

The 2013 Sellstate Leadership Summit concluded last week to overwhelmingly positive reviews. The event was hosted at the Monte Carlo Resort and Casino in Las Vegas, Nevada, on October 23rd and 24th. The attendee list consisted of Sellstate’s top leaders, including owners, brokers, and managers. The two day event was packed with information with a specific focus on building a better office through strengthening culture, providing more and better tools, enhancing education and ultimately creating an unmatched experience.

The 2013 Sellstate Leadership Summit concluded last week to overwhelmingly positive reviews.

The event opened with a keynote address from Sellstate President Neil Cresswell, Sellstate Chief Operating Officer Michael Darmanin and Sellstate Marketing Coordinator Chris Palko. The two hour introduction shared news about the tremendous growth the company has experienced this year, highlighted the unparalleled technical achievements, provided a deeper look into the strategy behind marketing and technical implementations, and presented a preview of things to come.

The attendees were treated to the news that Sellstate’s ongoing strategy to optimize online content through deep analytic mining, database merging and search engine optimization (SEO) has been surpassing expectations. Since implementing Sellstate’s unified database approach, Sellstate has increased traffic time on site 1,700%. At the same time, our latest advancements in video analytic mining have helped Sellstate improve watch time by a staggering 531% while reducing the video length by almost 90%.

The targeted afternoon sessions focused on education within the office and social media optimization. The sessions were lead by Sellstate Priority Manager Lynda Moritz (winner of the 2013 Sellstate Leadership Summit Spirit Award) and Marguerite Crespillo (winner of the 2013 Sellstate Leadership Summit Leadership Award) respectively.

The first day concluded with a special dinner hosted by Homes.com, Sellstate’s premier Power Suite partner.

Day 2 opened with back to back presentations and announcements from two of Sellstate’s strategic partners, Homes.com and Zillow, and focused on the expansion of Sellstate’s Power Suite further extending it’s lead over the competition as the most effective digital toolset for real estate professionals.

The attendees watched in amazement as Sellstate introduced an entirely new Marketing Center, which will be available to all Sellstate members, as well as a new OnIine Reputation Manager tool that notifies when the office is mentioned, allows quick comments and updates to online messages as well as online directories and even provides the ability to quickly compare and contrast online footprints to gain an advantage over competitors. Power Suite enhancements continued as it was announced that Sellstate’s Consumer Reach will surpass 78,500,000 users per month!

The first of the afternoon sessions on day 2 was dedicated to round table discussions of how the entire Sellstate value proposition can be enhanced in each location as well as how the new tools and ideas shared and analysed over the Summit could be implemented.

The final session of the day was a very special treat as Sellstate co-founders, Chief Executive Officer Arthur Darmanin and Sellstate President Neil Cresswell hosted an on-the-spot, unrehearsed role play to demonstrate objection handling and interview closing techniques.

The presentation of the Sellstate Leadership Award to Sellstate Realty First for excellence in the areas of leadership, education, recruiting and culture and the Sellstate Spirit Award to Sellstate Priority for community involvement and charitable contribution followed the role play.

The Leadership Summit day concluded with an address from Sellstate Chief Executive Officer Arthur Darmanin where the entirety of the two days was summarized with a very passionate speech that energized and excited the room followed by a cocktail happy hour sponsored by Zillow.

Over the next several posts, we will be sharing more details regarding the content presented during the two day event.

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$1,154.27 - Average AAD Payout for October. $12,384.38 - Top Earner

The average AAD Payout for October was $1,154.27 and the Top Earner received $12,384.38. What are you doing with your 5%? To learn more about our Agent Asset Development Program, click here.

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